Gian McCoy

Services

Marketing Automation · Local Visibility · Reporting & Analytics · CRM & RevOps

Senior-level Marketing Technology execution — without the overhead of a full-time hire. Whether you need a GoHighLevel agency account built from scratch, a Looker Studio dashboard pulling live data from five sources, or a Make workflow that turns a form fill into a fully-sequenced outreach chain, this is the kind of work I do and the level at which I do it.

Marketing Automation

GoHighLevel (GHL)

GoHighLevel is the platform I use for clients who need a full marketing operating system — not just a CRM, not just a funnel builder, but an integrated stack for lead capture, pipeline management, automated outreach, reputation management, and client communication. I work across the full GHL capability set.

Full agency account builds

Architecture from blank slate: pipeline structure, stage naming, custom fields, contact properties, user roles, and permission tiers designed for the actual business model.

Sub-account setup & management

For agencies managing multiple client brands under a single master account — clean sub-account isolation, branded domains, snapshot deployment.

White-label configuration

Custom domain, branded login portal, white-label email sending domains, SaaS mode setup for agencies reselling GHL to their own clients.

Automation workflows

Trigger-based sequences across SMS, email, voicemail drop, and internal task assignment; if/else branching for lead qualification routing; time-delay and behavioral trigger logic.

Funnel & landing page builds

High-conversion form-to-funnel flows, thank-you page routing, calendar booking integration, survey and multi-step form logic.

Pipeline & opportunity management

Deal stage configuration, opportunity automation (auto-create, auto-move, auto-notify), pipeline reporting setup.

Conversation AI

Initial bot configuration for appointment booking, FAQ response, and lead qualification handoff to human agent.

Reputation management

Automated review request sequences post-job or post-service; Google Business Profile review routing.

Make & Zapier

Automation that connects the tools you already use — without writing code. I design and build multi-step workflows for lead generation, inbound routing, data enrichment, and operational efficiency.

Cold Outbound

  • Multi-step cold email sequences (Apollo, Instantly, Smartlead) — domain warm-up, sequence timing, inbox rotation
  • Lead enrichment pipelines: contact → enrichment API → score/segment → CRM with deal auto-created
  • Reply detection routing: positive reply → remove from sequence → notify rep → create opportunity
  • Blacklist/suppression management before any sequence enrollment

Inbound Workflows

  • Form fill → CRM record → internal notification → acknowledgment sequence → rep task
  • Multi-source lead aggregation: Facebook, Google, LinkedIn, website forms → unified CRM with source tagging
  • Webhook-based routing: parse payload, apply conditional logic, route to pipeline, trigger sequence
  • Lead-to-calendar: warm inbound → calendar link → booking confirmation → pre-call reminder

Operational

  • Client onboarding: signed contract → folder creation → welcome email → onboarding form → team tasks
  • Reporting aggregation: weekly pull from GA4, HubSpot, Sheets → formatted summary to Slack or email
  • Invoice and payment: Stripe event → CRM update → internal notification → follow-up if unpaid

HubSpot CRM

Full-lifecycle HubSpot — from blank-slate implementation through ongoing multi-brand operations.

Pipeline architecture — deal stage design, property schema, ownership and routing rules, lifecycle stage configuration
Marketing automation — contact-based and deal-based workflow design; lead scoring models; list segmentation
Web lead integration — form-to-CRM API connections, field mapping, UTM parameter capture, source attribution
Trade show and event lead management — post-show CSV import workflows, source tagging, automated follow-up sequences
Reporting and dashboards — pipeline velocity, lead source attribution, conversion rates by stage
Migrations and data hygiene — contact deduplication, property mapping from legacy CRMs, suppression list management

Local Visibility

Google Business Profile

GBP is the most underleveraged asset most local businesses have. A poorly managed profile costs ranking position, review credibility, and conversion on searches that are already in-market.

Setup & Optimization

  • Profile creation, claim, and ownership verification
  • Business category selection and secondary category strategy
  • Service area, service catalog, and product setup
  • Business description copy optimized for relevance signals
  • Photo strategy: quantity, category labeling, geo-tagged images
  • Q&A section seeding and NAP consistency audit

Ongoing Management

  • Monthly Google Posts: offers, events, updates
  • Review response management and escalation protocol
  • Review generation strategy with GHL/Make automation
  • Performance reporting: impressions, calls, direction requests
  • Competitive monitoring and local 3-pack position tracking

Google Local Services Ads

LSA is pay-per-lead, not pay-per-click — with a Google Guarantee badge that drives meaningfully higher conversion rates for home services, legal, and professional service businesses.

Account Setup

  • Business verification and Google Guarantee application coordination
  • Service category and job type configuration
  • Service area targeting — zip code and radius configuration
  • Budget guidance based on category, market, and lead volume targets

Ongoing Management

  • Lead review and dispute — recovering budget from invalid leads
  • Lead response time monitoring and operational recommendations
  • Weekly budget pacing and bid adjustment
  • Review accumulation strategy aligned with LSA ranking
  • Monthly performance reporting: leads, disputes, cost per lead

Analytics & Reporting

Looker Studio

I build Looker Studio dashboards that give you a live view of your marketing performance — pulling from Google's native data sources and third-party APIs so you stop exporting CSVs and building reports manually. I prefer API-based connections over manual CSV uploads or database queries. Dashboards are built for self-service use.

Data Sources

  • Google Analytics 4 — traffic, events, conversions, engagement
  • Google Search Console — impressions, clicks, CTR, position
  • Google Business Profile — search impressions, calls, direction requests
  • Google Local Services Ads — leads, disputes, cost per lead
  • Google Sheets — for manual input, CRM exports, ad hoc tracking
  • HubSpot (via API connector) — pipeline, contacts, email performance
  • Other REST APIs — if it exports JSON, I can connect it

Dashboard Types

  • Executive summary — KPIs for leadership: traffic, leads, pipeline
  • Channel performance — organic vs. paid vs. direct vs. referral
  • SEO / content — Search Console + GA4 combined; query clusters, rank movement
  • GBP + LSA local visibility — local search presence in one view
  • HubSpot pipeline — deal count/value by stage, velocity, source attribution
  • Multi-client agency — standardized template across client sub-accounts

Google Analytics 4 & Google Tag Manager

GA4 property setup and account structure — new implementations and UA migrations
Custom event tracking: form submissions, button clicks, scroll depth, video, e-commerce
Conversion goal configuration and audience definition
GA4 Data API access provisioning for Looker Studio and custom scripts
GTM container setup — trigger/variable configuration, custom HTML tags, DataLayer push
WooCommerce GA4 integration, enhanced e-commerce events, purchase funnel tracking

Email Marketing & Deliverability

  • SMTP setup — Post SMTP, Fluent SMTP, SendGrid, Mailgun, Office 365
  • Domain authentication — SPF, DKIM, DMARC, MX record configuration
  • Error diagnosis across multi-domain portfolios
  • MailChimp and HubSpot campaign configuration
  • GHL email sequences — nurture, post-purchase, re-engagement
  • Cold outbound via Make + Apollo/Instantly — domain warm-up, reply routing

SEO & Search Visibility

  • Technical SEO audits — SEMrush, Search Console, Core Web Vitals
  • Structured data (JSON-LD Schema.org) for rich results and AI engines
  • Yoast SEO configuration at scale across multi-site portfolios
  • Google Search Console — crawl errors, sitemap submission, performance
  • Content and keyword architecture for target queries
  • AEO — structuring content for ChatGPT, Claude, Gemini, Perplexity

Web Engineering

Selected services — full capability on the Expertise and Work pages.

  • WordPress operations — hosting management, performance, security
  • WooCommerce — store builds, payment gateways, GA4 tracking
  • Landing page development — event pages, lead capture, campaign builds

How to Engage

Project-based

Defined scope, fixed deliverable, one-time fee. Typical for GBP setup, Looker Studio dashboard build, GHL account build, or initial audit.

Retainer

Monthly recurring engagement for ongoing services. Typical for GBP management, LSA account management, HubSpot operations, or full MarTech support.

Fractional / Embedded

Part-time engagement as the marketing technology function for a business or agency that needs senior capability without a full-time hire.

No pricing is listed — scope and complexity vary enough that a conversation always makes sense first. Reach out through the Contact page or connect on LinkedIn.