About Gian McCoy

Professional Identity

Gian McCoy is a Marketing Technology professional with deep business consulting experience. His professional identity is built on an uncommon combination: the marketing and operations instincts developed running end-to-end event campaigns in Vienna’s commercial events and promotions scene, the documentation discipline and cross-cultural communication skills built through humanitarian refugee case work, the enterprise sales and contract negotiation training from IBM Global Services, and more than fifteen years of hands-on marketing technology and digital operations delivery for clients from Fortune 500 manufacturers to blockchain ventures.

He is the kind of practitioner who has been in the room with C-level executives negotiating multi-million dollar contracts, in the field at trade shows managing lead capture and post-show automation, inside the CMS diagnosing email delivery failures, and on a consulting call explaining structured data schemas to a marketing director. That range is not a liability — it is the service.

He holds an MBA in Brand Management from the Thunderbird School of International Management (2005), one of the world’s premier international business schools. He is based in Los Angeles, California, available for consulting, contract, fractional executive, and full-time engagements, and serves clients nationally through Hanshiro Inc. and BlockchainIR LLC.

Career Narrative

1. 1996 – 2000

   Marketing & Promotions— NMBS Productions — Vienna, Austria

   End-to-end event marketing and promotions for commercial clients. Organized and contracted the MTV UK "The Lick" event televised throughout Europe (April 1998). Consulted Sony and BMG on market re-segmentation strategy and developed print-media marketing campaigns targeting Urban Contemporary and Hip-Hop releases in Vienna. Coordinated advertising channels, managed street marketing teams, and negotiated event sponsorships through cold-calling and relationship management.

2. 1999 – 2001

   Refugee Case Administrator— Hebrew Immigrant Aid Society — Vienna, Austria

   Documented more than 350 persecution cases via translator and submitted applications to the American Immigration and Naturalization Service. Supervised and trained 10 Farsi translators in documentation standards. Liaised with the Austrian Ministry of Interior and U.S. immigration authorities on behalf of Iranian religious minorities applying for refugee status. Organized more than 100 transit visas and arranged housing for more than 1,000 refugees. Corresponded with Austrian government entities in German.

3. 2002 – 2004

   Certified Pharmacy Technician— Vons/Safeway Inc. & Osco Drugs — Phoenix, AZ / Los Angeles, CA

   Earned PTCB national certification in six weeks with no prior pharmaceutical experience. Processed 750+ prescriptions per week in high-volume retail environments. Managed patient data under HIPAA compliance standards; assisted the Area Compliance Officer with HIPAA compliance audits at assigned pharmacies. Maintained pharmacy database across 30,000+ patient records. Resolved complex HMO claims issues and third-party health insurance rejections.

4. 2006 – 2008

   Sales Director / IT Solution Consultant— IBM Global Services — Atlanta, Georgia

   Sold and scoped complex enterprise IT engagements — IT security services, supply chain solutions, and cloud-based SaaS platforms — to Fortune 500 and Global 2000 accounts. Maintained a 65% proposal win rate across 350+ formal proposals. Authored contracts totaling more than $10 million in IBM and OEM hardware, software, and services. Developed C-level client relationships generating $4.5 million in network security services signings. Formally recognized by VP of ibm.com Americas for proposal development and signing excellence.

5. 2005 – 2024

   Independent Technology Consulting— Eonsource LLC / Hanshiro Inc.

   Independent technology consulting practice spanning web development, e-commerce operations, and digital platform work. Selected engagements: Planet Green Inkjets (osCommerce operations, five-person India-based developer team, server migration), Kewill.com (two-year daily technical operations, malware remediation), Creative Studio B (Magento 1.7 CE rebuild for SpiderTech/NUCAP), government procurement development (City of LA RFQ, IMLS RFP), and enterprise WordPress work across healthcare, education, and media clients.

6. 2016 – 2022

   Web Operations Manager & Digital Marketing Lead— Advertising Partners / TIME Manufacturing / Versalift Portfolio

   Six-year sustained retainer as the de facto Digital Operations function for a 14-property web portfolio spanning Versalift, Ruthmann Reachmaster NA, BrandFX, CasterCity, Plus CBD Oil, and related brands. Built versalift.com from architecture through production launch (60+ aerial lift model pages, WooCommerce parts store, Google Maps dealer locator). Architected multi-pipeline, multi-brand HubSpot CRM environment with web lead API integration from 15+ properties. Managed end-to-end trade show digital operations for ICUEE 2017/2019 and Utility Expo 2021. Implemented GDPR, CCPA, and ADA web accessibility compliance across the portfolio.

7. 2015 – 2020

   Enterprise Contractor— Kaiser Permanente · City of Hope · APUS · Colibri Group (via Aquent)

   Enterprise web development contracting via Aquent/Vitamin T. Built a custom WordPress event calendar with Google Maps API integration at Kaiser Permanente. Executed Drupal-to-WordPress migration at City of Hope. Diagnosed Azure-hosted WordPress wp-admin failure at APUS; prepared CIO-level Recommendations & Concerns document. At Colibri Group/Cordillera Digital: JustUno lead capture with custom jQuery, GTM e-commerce conversion tracking, HubSpot CRM architecture proposal, PCI compliance risk identification, Pantheon CI/CD pipeline operations.

8. Sept 2024 – Feb 2025

   Long-Term Technical Partner— BlackLove.com (via Hanshiro Inc.)

   Implemented HTL BID programmatic header bidding upgrade on the WordPress platform. Diagnosed Kinsta 504 hosting incidents. Produced a structured asset inventory of 8,171 site images with CDN and image optimization advisory. Audited plugin governance. Diagnosed multi-domain SMTP email delivery failures across a 5-site portfolio.

9. 2024 – Present

   Founder— BlockchainIR LLC

   BlockchainIR LLC delivers digital operations and marketing technology services to blockchain-native and financial technology ventures. Primary engagement: coordinating digital operations, event marketing technology, and a four-person creative team for a major blockchain investment client. The Vault 2025 conference: five-vendor simultaneous coordination (billboard production, workbook advertising, hype reel video, event landing pages, social media). Three-landing-page SunNFun 2025 structure with Bit.ly tracking strategy and earned media coordination (Forbes, USA Today, FOX Orlando).

10. Sept 2025 – Present

    Independent Systems Engineer— Ethereum On-Chain Data Infrastructure

    Built and maintained full Ethereum mainnet archive nodes using both Reth and Erigon execution clients — enabling local blockchain indexing and deterministic historical state queries without dependency on third-party RPC providers. Designed and built a complete streaming ingestion architecture for Ethereum DEX events: Kafka producers streaming decoded Uniswap v2/v3 swap events, ClickHouse Kafka engine tables for real-time ingestion, and materialized views for analytics-ready datasets. Built DeFi backtesting infrastructure including deterministic DEX trade replay engines, OHLC price series generation, and Apache Airflow workflow orchestration. Designed hybrid PostgreSQL + ClickHouse OLTP/OLAP architecture for on-chain analytics.

Business Entities & Engagement Models

Engagement models: project-based consulting, monthly retainer, fractional Digital Operations Director / Marketing Technology Lead, W2 contract via staffing agency, and direct full-time employment.