The systems work behind the practice services: enterprise IT, CRM, email, hosting, analytics, and AI.
Enterprise IT · Solution Consulting · Sales2006-2008
IBM Global Services
Sales Director / IT Solution Consultant, Security & Supply Chain SPL
- Consistently exceeded sales quota at 105-124%; maintained a 65% win rate across 350+ formal proposals
- Authored and managed 350+ IT contracts totaling more than $10 million in IBM and OEM hardware, software, and services
- Negotiated contract terms directly with C-level executives at SMB companies, Fortune 500 corporations, and public sector entities
- Developed C-level client relationships generating $4.5 million in network security services signings, predominantly in conjunction with Cisco product lines
- Led the Security and Privacy Special Product Line (SPL) from an inside sales perspective for the US
- Worked on the High Volume team with an 84% close rate; achieved $0.5M in signings for Site & Facilities SPL in a single quarter
- Created pricing models per IBM delegation authority guidelines with margin adjustments to protect P&L
- Coordinated internal and external Subject Matter Experts for complex multi-discipline proposals
- Formally recognized by VP of ibm.com Americas, Pat O'Donnell, for proposal development and signing excellence
- Coordinated with IT departments and external auditors during SOX IT audit engagements
- Conferred directly with IBM legal to eliminate risk and liabilities in contract terms and conditions
Industrial Manufacturing · Digital Operations · Marketing Technology2016-2022
Advertising Partners / TIME Manufacturing / Versalift Portfolio
Web Operations Manager & Digital Marketing Lead (Six-Year Retainer)
- Served as the embedded digital operations function for a 14-property web portfolio: versalift.com, castercity.com, pluscbdoil.com, ruthmannreachmaster.com, brandfxbodies.com, and related brands
- Architected and launched versalift.com: 60+ aerial lift model pages, multi-filter category structures, WooCommerce parts store, regional subdomain sites, WPEngine staging workflows
- Architected multi-pipeline HubSpot CRM environment for four distinct product lines with web lead API integration from 15+ properties, automated post-show follow-up sequences, and ongoing CRM data hygiene
- Configured and managed Google Analytics 4 across all properties: event tracking, conversion goals, dashboard architecture
- Deployed Google Tag Manager across the portfolio: container setup, trigger/variable configuration, conversion event tracking
- Managed Yoast SEO across all sites at enterprise scale (titles, meta descriptions, canonical URLs, Open Graph, Twitter Card)
- Designed and deployed lead capture form workflows for ICUEE 2017/2019 and Utility Expo 2021; built HubSpot import and automated follow-up sequences post-show
- Diagnosed WooCommerce/WPEngine cross-user cart injection bug: identified hosting-layer caching as root cause
- Integrated and troubleshot payment gateways: Authorize.net, Stripe, USA e-Pay, Paytoo
- Implemented GDPR, CCPA, and ADA/web accessibility compliance across the portfolio
- Evaluated the VGPP enterprise dealer portal (260GB Microsoft SQL/ASP) for migration to AWS, Azure, or WordPress
Professional Education · Marketing Technology · Enterprise ContractingOctober 2018 to March 2020
Colibri Group / Cordillera Digital
Marketing Technology Developer (Enterprise Contractor via Aquent)
- Delivered WordPress frontend and MarTech work across seven brands: McKissock, STC, REX, EliteCME, Western Schools, Superior Schools NC, and XCEL Solutions
- Operated within enterprise Pantheon Git-based CI/CD pipeline: per-ticket feature branches, sequential promotion through dev/test/stage/live environments
- Implemented multi-step JustUno lead capture lightboxes with custom jQuery: browser-width-based responsive switching, slick.js carousel inside post-engagement layers, custom CSS font loading
- Implemented GTM conversion event tracking for McKissock membership cart popup (WR-446): identified correct popup among multiple overlapping upsell layers
- Proposed scalable HubSpot CRM form consolidation architecture: single form with profession-field workflow routing to replace per-profession form proliferation
- Validated WordPress-to-backend data integrity across: WordPress → Student API → MAGI CRM → NetSuite
- Identified and escalated a PCI bait-and-switch pricing risk on the McKissock CE Plus product card with specific PCI compliance framing
Blockchain · Financial Technology · Event Marketing · Digital Operations2024 to Present
Blockchain Investment Client / BlockchainIR LLC
Founder, BlockchainIR LLC; Digital Operations Lead
- The Vault 2025: coordinated five simultaneous vendor teams covering billboard production (15×49 ft, Adobe Illustrator delivery with bleed specs), branded workbook advertising, hype reel video, event landing pages, and social media activation
- Directed four-person creative team (video producer, social media manager, graphic designer, content writer) and managed multiple concurrent vendor relationships
- Built three-landing-page structure for SunNFun 2025: general event page, email autoresponder landing page, QR redirect page
- Designed Bit.ly URL tracking strategy vs. QR codes for post-event link ownership and ongoing analytics
- Coordinated earned media: Forbes, USA Today, FOX Orlando
- Developed formal reputation management framework and coordinated Wikipedia/Google Knowledge Graph presence strategy
- WordPress site management on Cloudways with staging-to-production deployment workflows; web infrastructure for BlocLeague, WealthMD, and myblackblock.com
Digital Media Publishing · Ad Tech · Web OperationsSeptember 2024 to February 2025
BlackLove.com
Long-Term Technical Partner (via Hanshiro Inc.)
- Implemented HTL BID programmatic header bidding upgrade: built test page, configured WordPress post taxonomy arrays to expose tags/categories to the JavaScript ad serving layer
- Diagnosed and responded to Kinsta 504 timeout incidents: logged into hosting console, rebooted server, communicated resolution timeline
- Produced structured asset inventory of 8,171 site images with CDN enablement and image optimization advisory
- Systematically audited WordPress plugin inventory distinguishing safe-to-remove plugins from those requiring stakeholder consultation
- Diagnosed multi-domain SMTP email delivery failures across Post SMTP and Fluent SMTP: identified malformed recipient values, missing body content, and Office 365/Exchange SendAs permission failures
Higher Education · WordPress · Enterprise Azure Infrastructure2016-2017
American Public University System (APUS)
Web Developer (Enterprise Contractor via Aquent)
- Diagnosed a critical wp-admin redirect failure on an Azure-hosted WordPress installation serving a major online university
- Isolated the cause through sequential plugin disabling: identified the Uncanny LearnDash Toolkit/Pro as the responsible component
- Prepared a Recommendations & Concerns document at the CIO's request: translated technical findings into executive-level institutional risk language
- Managed access across dev and production Azure environments with internal IT team coordination
E-Commerce · Multi-Vendor Operations2010-2011
Planet Green Inkjets (pginkjets.com)
Principal Technology Contractor (via Eonsource)
- Managed osCommerce platform upgrade path: v2.2 RC1 → v2.3 → v2.3.1 with QA coordination across staging and production environments
- Executed full dedicated server migration: SSL installation, MX record reconfiguration for Google Workspace email routing, FTP credential management
- Coordinated FedEx Web Services API integration under NDA: test environment setup, module integration coordination, FedEx liaison management
- Directed five-person India-based developer team (Nethuesindia) across multiple concurrent workstreams
- Deployed SugarCRM instance; set up MailChimp newsletter and managed blast campaign for PGR Buy Recycled campaign
- Conducted active security monitoring: SQL injection exploit triage, suspicious IP banning, .htaccess vulnerability responses
Enterprise Logistics Technology · Digital OperationsDecember 2011 to August 2013
Kewill.com (Supply Chain Software)
Technical Operations Partner (via Eonsource)
- Long-term daily operations engagement with Kewill.com, an enterprise supply chain software company
- Managed website technical operations, content updates, and digital infrastructure maintenance
- Conducted active malware remediation: full incident response cycle with DNS repair and Google Search Console de-indexing recovery
- 786-email engagement record reflects the operational depth and trust-based continuity of this nearly two-year partnership
E-Commerce · Agency Operations · Business Development2013-2016
Creative Studio B
Senior Web Developer & Business Development Lead
- Led Magento 1.7 Community Edition rebuild of the SpiderTech/NUCAP Industries composite materials e-commerce platform: database migration, customer group pricing, layered navigation, performance optimization
- Built WordPress sites with Google Maps API office locator (custom markers for user location vs. office location)
- Developed reputation management outreach programs and supported agency new business pipeline
- Configured MailChimp email marketing campaigns; managed multi-tier accounts receivable and invoicing workflows
Event Marketing · Commercial Promotions1996-2000
NMBS Productions
Marketing and Promotions, Vienna, Austria
- Managed end-to-end commercial event marketing covering concept, planning, and onsite execution for high-net-worth clients
- Organized and contracted the MTV UK "The Lick" event in Vienna, televised throughout Europe (April 1998)
- Consulted Sony and BMG on market re-segmentation strategy; developed print-media booklets targeting 12-25 year olds for R&B and Hip-Hop CD releases
- Negotiated event sponsorships through cold-calling and relationship management; managed street marketing teams
- Coordinated advertising channels and oversaw marketing creative production with PR firms and advertising agencies
Humanitarian / Government Liaison1999-2001
Hebrew Immigrant Aid Society
Refugee Case Administrator, Vienna, Austria
- Documented more than 350 persecution cases via translator and submitted applications to the American Immigration and Naturalization Service
- Supervised and trained 10 Farsi translators in documentation standards for refugee persecution testimony
- Liaised with U.S. and international agencies dealing with refugee affairs, including the Austrian Ministry of the Interior
- Organized more than 100 transit visas through the Austrian Ministry of the Interior; arranged housing for more than 1,000 refugees
- Corresponded with official Austrian government entities in German and with the American consulate in Vienna
Blockchain · Data Engineering · InfrastructureSeptember 2025 to Present
Independent Ethereum Infrastructure Engineering
Independent Systems Engineer
- Built and maintained full Ethereum mainnet archive nodes using both Reth and Erigon execution clients: local access to complete historical blockchain state without reliance on third-party RPC providers
- Configured execution-consensus client integration; implemented OtterSync snapshot-based synchronization for accelerated archive node bootstrap
- Tuned MDBX database configuration for large state dataset workloads; diagnosed and resolved P2P networking and NAT configuration issues
- Designed streaming ingestion architecture for Ethereum DEX events: Kafka producers streaming decoded Uniswap v2/v3 swap events, ClickHouse Kafka engine tables for real-time ingestion, materialized views for analytics-ready datasets
- Built replay-safe ingestion workflows using watermark tracking in PostgreSQL; designed hybrid Postgres + ClickHouse OLTP/OLAP architecture
- Built deterministic DEX trade replay engines for historical market simulation; generated OHLC price series from DEX swap events; implemented market microstructure analysis tools
- Implemented Apache Airflow DAG-based workflow orchestration for multi-stage ingestion pipelines with retry strategies and automated scheduling
- Designed AI-assisted development workflows; built LLM-based extraction pipelines converting engineering conversations into structured project records
- Architected and operate the Lead Enrichment app: a single FastAPI application consolidating CRM webhook routing, Twilio voice/voicemail with Matrix-protocol operator alerts, a 7-vendor prospect enrichment waterfall, a pgvector RAG pipeline (0.45 cosine similarity threshold), and an SEO intelligence subsystem across 11 self-hosted n8n workflows on ARM64 Docker; currently operating across 2,656 California contractor prospects
- Architected and operate the AI Screening Pipeline, a rules-first screening system with a deterministic 7-category classifier, a two-stage AI evaluation pipeline (GPT-4.1-mini parser → GPT-5 evaluator) calibrated against human override history, and Claude Sonnet 4.6 document tailoring; and the DEX Replay Engine, a full-stack on-chain backtest workbench with hand-rolled trading indicators, Cartesian parameter sweeps with constraint hooks, and an AI sweep reducer
- Across all three applications: directed LLM tools (primarily Claude) to write the implementation code while personally owning the system design, database schemas, migration order, auth posture, abstraction seams, and operational discipline; the LLM is the implementer and the operator is the architect
Gian McCoy