Gian McCoy

Work & Engagements

Selected client engagements and project highlights across enterprise IT, marketing technology, digital operations, and web engineering.

Enterprise IT · Solution Consulting · Sales2006 – 2008

IBM Global Services

Sales Director / IT Solution Consultant — Security & Supply Chain SPL

  • Consistently exceeded sales quota at 105–124%; maintained a 65% win rate across 350+ formal proposals
  • Authored and managed 350+ IT contracts totaling more than $10 million in IBM and OEM hardware, software, and services
  • Negotiated contract terms directly with C-level executives from SMB through Fortune 500 corporations and public sector entities
  • Developed C-level client relationships generating $4.5 million in network security services signings — predominantly in conjunction with Cisco product lines
  • Led the Security and Privacy Special Product Line (SPL) from an inside sales perspective for the US
  • Worked on the High Volume team with an 84% close rate; achieved $0.5M in signings for Site & Facilities SPL in a single quarter
  • Created pricing models per IBM delegation authority guidelines with margin adjustments to protect P&L
  • Coordinated internal and external Subject Matter Experts for complex multi-discipline proposals
  • Formally recognized by VP of ibm.com Americas, Pat O'Donnell, for proposal development and signing excellence
  • Coordinated with IT departments and external auditors during SOX IT audit engagements
  • Conferred directly with IBM legal to eliminate risk and liabilities in contract terms and conditions
Industrial Manufacturing · Digital Operations · Marketing Technology2016 – 2022

Advertising Partners / TIME Manufacturing / Versalift Portfolio

Web Operations Manager & Digital Marketing Lead (Six-Year Retainer)

  • Served as the embedded digital operations function for a 14-property web portfolio: versalift.com, castercity.com, pluscbdoil.com, ruthmannreachmaster.com, brandfxbodies.com, and related brands
  • Built versalift.com from architecture through production launch: 60+ aerial lift model pages, multi-filter category structures, WooCommerce parts store, regional subdomain sites, WPEngine staging workflows
  • Architected multi-pipeline HubSpot CRM environment for four distinct product lines with web lead API integration from 15+ properties, automated post-show follow-up sequences, and ongoing CRM data hygiene
  • Configured and managed Google Analytics 4 across all properties — event tracking, conversion goals, dashboard architecture
  • Deployed Google Tag Manager across the portfolio — container setup, trigger/variable configuration, conversion event tracking
  • Managed Yoast SEO across all sites at enterprise scale (titles, meta descriptions, canonical URLs, Open Graph, Twitter Card)
  • Designed and deployed lead capture form workflows for ICUEE 2017/2019 and Utility Expo 2021; built HubSpot import and automated follow-up sequences post-show
  • Diagnosed WooCommerce/WPEngine cross-user cart injection bug — identified hosting-layer caching as root cause
  • Integrated and troubleshot payment gateways: Authorize.net, Stripe, USA e-Pay, Paytoo
  • Implemented GDPR, CCPA, and ADA/web accessibility compliance across the portfolio
  • Evaluated the VGPP enterprise dealer portal (260GB Microsoft SQL/ASP) for migration to AWS, Azure, or WordPress
Professional Education · Marketing Technology · Enterprise ContractingOctober 2018 – March 2020

Colibri Group / Cordillera Digital

Marketing Technology Developer (Enterprise Contractor via Aquent)

  • Delivered WordPress frontend and MarTech work across seven brands: McKissock, STC, REX, EliteCME, Western Schools, Superior Schools NC, and XCEL Solutions
  • Operated within enterprise Pantheon Git-based CI/CD pipeline — per-ticket feature branches, sequential promotion through dev/test/stage/live environments
  • Implemented multi-step JustUno lead capture lightboxes with custom jQuery: browser-width-based responsive switching, slick.js carousel inside post-engagement layers, custom CSS font loading
  • Implemented GTM conversion event tracking for McKissock membership cart popup (WR-446) — identified correct popup among multiple overlapping upsell layers
  • Proposed scalable HubSpot CRM form consolidation architecture: single form with profession-field workflow routing to replace per-profession form proliferation
  • Validated WordPress-to-backend data integrity across: WordPress → Student API → MAGI CRM → NetSuite
  • Identified and escalated a PCI bait-and-switch pricing risk on the McKissock CE Plus product card with specific PCI compliance framing
Blockchain · Financial Technology · Event Marketing · Digital Operations2024 – Present

Blockchain Investment Client / BlockchainIR LLC

Founder, BlockchainIR LLC; Digital Operations Lead

  • The Vault 2025: coordinated five simultaneous vendor teams — billboard production (15×49 ft, Adobe Illustrator delivery with bleed specs), branded workbook advertising, hype reel video, event landing pages, social media activation
  • Directed four-person creative team (video producer, social media manager, graphic designer, content writer) and managed multiple concurrent vendor relationships
  • Built three-landing-page structure for SunNFun 2025: general event page, email autoresponder landing page, QR redirect page
  • Designed Bit.ly URL tracking strategy vs. QR codes for post-event link ownership and ongoing analytics
  • Coordinated earned media: Forbes, USA Today, FOX Orlando
  • Developed formal reputation management framework and coordinated Wikipedia/Google Knowledge Graph presence strategy
  • WordPress site management on Cloudways with staging-to-production deployment workflows; web infrastructure for BlocLeague, WealthMD, and myblackblock.com
Digital Media Publishing · Ad Tech · Web OperationsSeptember 2024 – February 2025

BlackLove.com

Long-Term Technical Partner (via Hanshiro Inc.)

  • Implemented HTL BID programmatic header bidding upgrade — built test page, configured WordPress post taxonomy arrays to expose tags/categories to the JavaScript ad serving layer
  • Diagnosed and responded to Kinsta 504 timeout incidents — logged into hosting console, rebooted server, communicated resolution timeline
  • Produced structured asset inventory of 8,171 site images with CDN enablement and image optimization advisory
  • Systematically audited WordPress plugin inventory distinguishing safe-to-remove plugins from those requiring stakeholder consultation
  • Diagnosed multi-domain SMTP email delivery failures across Post SMTP and Fluent SMTP — identified malformed recipient values, missing body content, and Office 365/Exchange SendAs permission failures
Healthcare · Enterprise Web Development2015 – 2016

Kaiser Permanente

Web Developer (Enterprise Contractor via Aquent)

  • Built the SAM Event Calendar custom WordPress application for the KP enterprise intranet
  • Implemented modal event detail views with Google Maps API integration — custom JavaScript popup with location rendering
  • Enforced required field indicators and form validation aligned to KP Brand Center standards (pixel width, spacing, font compliance)
  • Coordinated data import workflows and server migration from externally hosted environment to KP's internal network
  • Navigated enterprise contractor onboarding and stakeholder communication in a highly regulated institutional environment
Higher Education · WordPress · Enterprise Azure Infrastructure2016 – 2017

American Public University System (APUS)

Web Developer (Enterprise Contractor via Aquent)

  • Diagnosed a critical wp-admin redirect failure on an Azure-hosted WordPress installation serving a major online university
  • Isolated the cause through sequential plugin disabling — identified the Uncanny LearnDash Toolkit/Pro as the responsible component
  • Prepared a Recommendations & Concerns document at the CIO's request — translated technical findings into executive-level institutional risk language
  • Managed access across dev and production Azure environments with internal IT team coordination
Healthcare · Non-Profit · CMS Migration2015

City of Hope

Web Developer (Enterprise Contractor via Aquent)

  • Executed Drupal-to-WordPress migration for insidehope.org — content structure analysis, taxonomy mapping, platform migration planning
  • Navigated enterprise contractor onboarding, multi-environment server access management, and coordination with internal IT and communications teams
  • Delivered within a compliance-conscious healthcare institution with strict communication protocols
Healthcare / Medical Aesthetics · E-Commerce2023 – 2024

NeuLine Aesthetics

Web & E-Commerce Developer (Contractor via Aquent)

  • Built end-to-end WooCommerce store: product catalog, bundle pricing with auto-calculated savings, shipping configuration
  • Identified and integrated the NMI (Network Merchants Inc.) WooCommerce payment gateway plugin — the correct gateway for BNG Holdings — for which no native WooCommerce plugin was documented at project start
  • Completed NMI sandbox testing with test credentials and security key, then executed a successful live transaction to verify production function
  • Configured GA4 property and tracking alongside go-live; advised on WPEngine hosting upgrade and Elementor Pro licensing requirements
E-Commerce · Multi-Vendor Operations2010 – 2011

Planet Green Inkjets (pginkjets.com)

Principal Technology Contractor (via Eonsource)

  • Managed osCommerce platform upgrade path: v2.2 RC1 → v2.3 → v2.3.1 with QA coordination across staging and production environments
  • Executed full dedicated server migration: SSL installation, MX record reconfiguration for Google Workspace email routing, FTP credential management
  • Coordinated FedEx Web Services API integration under NDA — test environment setup, module integration coordination, FedEx liaison management
  • Directed five-person India-based developer team (Nethuesindia) across multiple concurrent workstreams
  • Deployed SugarCRM instance; set up MailChimp newsletter and managed blast campaign for PGR Buy Recycled campaign
  • Conducted active security monitoring: SQL injection exploit triage, suspicious IP banning, .htaccess vulnerability responses
Enterprise Logistics Technology · Digital OperationsDecember 2011 – August 2013

Kewill.com (Supply Chain Software)

Technical Operations Partner (via Eonsource)

  • Long-term daily operations engagement with Kewill.com, an enterprise supply chain software company
  • Managed website technical operations, content updates, and digital infrastructure maintenance
  • Conducted active malware remediation: full incident response cycle with DNS repair and Google Search Console de-indexing recovery
  • 786-email engagement record reflects the operational depth and trust-based continuity of this nearly two-year partnership
E-Commerce · Agency Operations · Business Development2013 – 2016

Creative Studio B

Senior Web Developer & Business Development Lead

  • Led Magento 1.7 Community Edition rebuild of the SpiderTech/NUCAP Industries composite materials e-commerce platform — database migration, customer group pricing, layered navigation, performance optimization
  • Built WordPress sites with Google Maps API office locator (custom markers for user location vs. office location)
  • Developed reputation management outreach programs and supported agency new business pipeline
  • Configured MailChimp email marketing campaigns; managed multi-tier accounts receivable and invoicing workflows
Healthcare · Retail Pharmacy · Regulatory Compliance2002 – 2004

Certified Pharmacy Technician — Vons/Safeway Inc. & Osco Drugs

Certified Pharmacy Technician (PTCB National Certification)

  • Earned PTCB national certification in six weeks with no prior pharmaceutical experience; processed 750+ prescriptions per week across high-volume retail environments in Phoenix, AZ and Los Angeles, CA
  • Managed patient data under strict HIPAA compliance standards; assisted the Area Compliance Officer in HIPAA compliance audits at assigned pharmacies
  • Maintained pharmacy database across 30,000+ patient records using the PDX pharmaceutical index system
  • Resolved complex HMO claims issues and third-party health insurance rejections through clear communication with patients and insurers
  • Demonstrated knowledge of 350+ retail brand name prescriptions and their generic equivalents through direct interaction with physicians, RNs, and PAs
  • Troubleshot database and network connectivity issues in high-volume environments (1,000+ prescriptions daily)
Event Marketing · Commercial Promotions1996 – 2000

NMBS Productions

Marketing and Promotions — Vienna, Austria

  • Managed end-to-end commercial event marketing from concept through onsite execution for high-net-worth clients
  • Organized and contracted the MTV UK "The Lick" event in Vienna, televised throughout Europe (April 1998)
  • Consulted Sony and BMG on market re-segmentation strategy; developed print-media booklets targeting 12–25 year olds for R&B and Hip-Hop CD releases
  • Negotiated event sponsorships through cold-calling and relationship management; managed street marketing teams
  • Coordinated advertising channels and oversaw marketing creative production with PR firms and advertising agencies
Humanitarian / Government Liaison1999 – 2001

Hebrew Immigrant Aid Society

Refugee Case Administrator — Vienna, Austria

  • Documented more than 350 persecution cases via translator and submitted applications to the American Immigration and Naturalization Service
  • Supervised and trained 10 Farsi translators in documentation standards for refugee persecution testimony
  • Liaised with U.S. and international agencies dealing with refugee affairs, including the Austrian Ministry of the Interior
  • Organized more than 100 transit visas through the Austrian Ministry of the Interior; arranged housing for more than 1,000 refugees
  • Corresponded with official Austrian government entities in German and with the American consulate in Vienna
Blockchain · Data Engineering · InfrastructureSeptember 2025 – Present

Independent Ethereum Infrastructure Engineering

Independent Systems Engineer

  • Built and maintained full Ethereum mainnet archive nodes using both Reth and Erigon execution clients — local access to complete historical blockchain state without reliance on third-party RPC providers
  • Configured execution-consensus client integration; implemented OtterSync snapshot-based synchronization for accelerated archive node bootstrap
  • Tuned MDBX database configuration for large state dataset workloads; diagnosed and resolved P2P networking and NAT configuration issues
  • Designed streaming ingestion architecture for Ethereum DEX events: Kafka producers streaming decoded Uniswap v2/v3 swap events, ClickHouse Kafka engine tables for real-time ingestion, materialized views for analytics-ready datasets
  • Built replay-safe ingestion workflows using watermark tracking in PostgreSQL; designed hybrid Postgres + ClickHouse OLTP/OLAP architecture
  • Built deterministic DEX trade replay engines for historical market simulation; generated OHLC price series from DEX swap events; implemented market microstructure analysis tools
  • Implemented Apache Airflow DAG-based workflow orchestration for multi-stage ingestion pipelines with retry strategies and automated scheduling
  • Designed AI-assisted development workflows; built LLM-based extraction pipelines converting engineering conversations into structured project records

Selected Additional Projects

Coastal Cities Jazz Band (2024)

Designed and built complete web presence including DNS configuration, YouTube channel setup, Reverbnation plugin integration for show listings and music player, fan email capture, show calendar management, and booking inquiry workflow design.

Government Procurement Development

City of Los Angeles RFQ (web services), IMLS Museum Data Collections RFP, LA County BioMedTech Workshop, SBA Prime Contractor List engagement, and Broward County Expression of Interest for Website Design and Hosting Services.

txt2parents — SMS Platform Development

Market strategy for a school-to-parent SMS communication platform: researched five SMS gateway providers, aggregated A2P pricing, researched shared short code acquisition, and negotiated partnership agreement and NDA with co-founder.

Xuqa.com — Java Application Development

Assembled and managed a four-person developer team; managed NDAs, proposal documentation, and multi-phase delivery coordination for a Java application development contract.