Los Angeles, California
Marketing Technology Professional · Digital Operations Strategist · Business Consultant
Gian McCoy is a Marketing Technology professional with deep business consulting experience — building the systems that connect brands to customers, data to decisions, and technology to business outcomes. Over more than 20 years of client delivery, his work spans HubSpot CRM architecture, Google Analytics 4, Google Tag Manager, programmatic advertising, digital operations leadership, event marketing technology, e-commerce engineering, enterprise IT solution consulting, and web infrastructure management.
Two decades of hands-on delivery across marketing technology, digital operations, and enterprise consulting — engagement by engagement, client by client.
HubSpot CRM implementation from blank slate through multi-brand operations. Multi-pipeline configurations for Fortune 500 industrial manufacturers and professional education companies. GA4, GTM, Yoast SEO, JustUno lead capture, and email deliverability infrastructure managed across portfolios of 15+ concurrent web properties.
Embedded digital operations for Fortune 500 manufacturers, media publishers, blockchain ventures, and professional education platforms. Multi-site web portfolio management, hosting governance, vendor coordination, SMTP infrastructure, and executive-level reporting. Six-year sustained retainer as the de facto Digital Operations function for TIME Manufacturing/Versalift.
End-to-end event technology for ICUEE 2017/2019, Utility Expo 2021, The Vault 2025, and SunNFun 2025. Lead capture form design, HubSpot CRM import and automated follow-up sequences, multi-vendor coordination, QR/Bit.ly tracking strategy, and post-event analytics infrastructure.
Enterprise IT solution consulting at IBM Global Services — 350+ formal contracts, 65% proposal win rate, $10M+ in IBM and OEM hardware/software/services, $4.5M in network security signings. C-level executive relationship development, RFP/RFQ/RFI management, SOX IT audit coordination.
WooCommerce, Magento 1.7, and osCommerce production operations across industrial, healthcare, and consumer verticals. Payment gateway integration across NMI, Authorize.net, Stripe, Paytoo, USA e-Pay. GA4 e-commerce tracking, StoneEdge OMS integration, and product catalog management at scale.
Enterprise web development as contractor at Kaiser Permanente, City of Hope, APUS, and Colibri Group. DNS, SSL, SMTP, and hosting governance across multi-domain portfolios. Full-stack web development across WordPress, Magento, Joomla, and osCommerce. Pantheon CI/CD, WPEngine, Kinsta, Cloudways, and Azure-hosted environments.
About →
Full professional background and career narrative across three countries and 20+ years.
Work →
Selected client engagements and project highlights.
Expertise →
Deep-dive capability documentation by domain.
FAQ →
Common questions answered for search and AI engines.
Contact →
Available for consulting, contract, and full-time roles.
Organizations & Clients