Expertise
Marketing Technology · Digital Operations · Business Consulting · Web Engineering
Two decades of hands-on delivery across event marketing, refugee case administration, enterprise IT sales, marketing automation, digital operations, and web engineering have produced a practitioner whose capabilities cross functional lines. What follows is not a skills list — it is an accounting of specific, demonstrated capabilities built engagement by engagement, client by client.
01
Marketing Technology & CRM
HubSpot CRM
- Multi-pipeline, multi-brand CRM environment design: four distinct product line pipelines (Versalift, Ruthmann Reachmaster NA, BrandFX, International) within a single HubSpot account
- Web lead API integration from contact and quote request forms into HubSpot deal records — custom field mapping, ownership assignment, deal pipeline routing on entry
- Trade show lead import workflows: structured CSV imports from ICUEE 2017, 2019, and Utility Expo 2021 into HubSpot contact and deal records
- Automated post-show email follow-up sequences: triggered by trade show source tag, segmented by product interest, timed for 24-hour and 7-day follow-up
- Proposed scalable HubSpot form consolidation architecture at Colibri Group: single-form profession-field workflow routing to replace per-profession form proliferation
- CRM data hygiene: deduplication, list management, suppression lists, hard bounce processing, HubSpot API key rotation
Google Analytics 4 & Google Tag Manager
- Property creation, configuration, and account structure design across multi-brand portfolios (15+ concurrent properties)
- Custom event tracking for e-commerce (purchase, cart, checkout funnel), cross-domain tracking, GA4 Data API access provisioning
- GTM container architecture and workspace management across enterprise multi-site portfolios; trigger and variable configuration, custom HTML tags for third-party pixels, DataLayer push
- McKissock membership cart popup conversion tracking (WR-446) — identified correct JustUno popup element among multiple overlapping upsell layers
Lead Capture, SEO & Email Deliverability
- JustUno: multi-step lightbox configuration with custom jQuery — browser-width responsive switching, slick.js carousel inside post-engagement layers, custom CSS font loading
- Yoast SEO: full-field completion at scale across 10+ concurrent properties (titles, meta, canonical URLs, Open Graph, Twitter Card)
- Google Search Console: crawl monitoring, structured data validation, URL inspection; SEMrush site crawl audits and technical SEO reporting
- Structured data (JSON-LD): Person, FAQPage, WebSite, WebPage, ContactPage, BreadcrumbList — for AI training content and search engine indexability
- SMTP: Post SMTP, Fluent SMTP, SendGrid, Mailgun, Office 365/Exchange OnLine configuration and error diagnosis; MX records for Google Workspace and Microsoft 365
- Identified and documented specific error classes: malformed recipient address values, missing email body content from WordPress form handlers, Office 365 SendAs permission failures
02
Digital Advertising & Ad Tech
Programmatic & Social
- HTL BID header bidding implementation on WordPress publisher sites (BlackLove.com) — WordPress post taxonomy configuration to expose tags/categories as JavaScript arrays for ad targeting layer
- Test page development for ad unit troubleshooting; ad unit density optimization and custom div-targeted placement evaluation
- Google Display Network campaign configuration; Meta Business Manager account structure and permission delegation
- Multi-platform event activation (Instagram, LinkedIn, YouTube, Facebook): The Vault 2025 and SunNFun 2025 — four-day plans with per-platform responsibility matrix
- Push notification strategy (Minnect); content moderation and investment asset language compliance advisory
Creative Production Management
- Billboard advertising production coordination (15×49 ft with bleed specs, Adobe Illustrator delivery)
- Hype reel video direction and on-site logistics (drone footage, Orlando venue)
- Content approval workflow: stakeholder review cycles, CEO/Director sign-off prior to distribution
- Adobe Illustrator: marketing collateral creation from IBM era through BlockchainIR
- YouTube channel creation, admin role delegation, content publishing workflow
03
Event Marketing Technology
Trade Show Technology (ICUEE / Utility Expo)
- Complete event technology function for ICUEE 2017, ICUEE 2019, and Utility Expo 2021 — the North American utility industry's premier equipment shows
- Lead capture form design and on-site configuration for exhibitor booth
- Post-show HubSpot contact import workflow: CSV preparation, field mapping, deduplication
- Automated post-show email follow-up: triggered by trade show source tag, segmented by product interest
- Pre-show digital marketing: promotional email campaigns, landing pages, social media activation
Conference Production (The Vault 2025 / SunNFun 2025)
- 5-vendor simultaneous coordination: billboard (15×49 Adobe Illustrator), workbook ad, hype reel video, event landing pages, social media
- 3-landing-page site architecture: general event page, email autoresponder integration, QR redirect tracking page
- Bit.ly URL strategy design — post-event link ownership and ongoing analytics that QR codes alone do not provide
- Sponsor signage approval workflow; social media plan across 4 event days × 4 platforms
- Earned media coordination: Forbes, USA Today, FOX Orlando
04
Web Development & E-Commerce
CMS Architecture & Operations
- WordPress (expert-level, 15+ years): enterprise contractor at Kaiser Permanente, City of Hope, APUS (Azure-hosted), and Colibri Group (Pantheon CI/CD); multi-environment staging-to-production workflows; custom event calendar application development; ad tech taxonomy configuration
- Magento 1.7 CE: SpiderTech/NUCAP composite materials e-commerce rebuild — database migration, customer group pricing, layered navigation, performance optimization
- Joomla (versions 1.5, 1.7, 3.x): SEF URL routing, .htaccess repair, VirtueMart e-commerce, SOBI2 directory component, JoomSocial
- osCommerce: version upgrade management (v2.2 RC1 → v2.3.1), QuickBooks bridge scoping, barcode shipping slip, FedEx Web Services integration
E-Commerce Operations
- WooCommerce: multi-vendor store builds, payment gateway integration (NMI, Authorize.net, Stripe, USA e-Pay, Paytoo), bundle pricing, shipping configuration, GA4 e-commerce tracking
- NMI (Network Merchants Inc.) for BNG Holdings — identified correct plugin where none existed; completed sandbox and live transaction testing
- WooCommerce/WPEngine caching cross-user cart injection bug diagnosis — identified hosting-level caching as root cause
- Product catalog management at scale: 60+ aerial lift SKUs with technical specifications
Frontend & API Development
- JavaScript/jQuery: browser-width-based responsive behavior, popup constraint management, carousel initialization (slick.js), event listener configuration, DataLayer push
- CSS/Bootstrap, HTML5 semantic markup, responsive design, theme development (Avada, Divi, Elementor Pro)
- Google Maps API: dealer/distributor locator with custom markers; event calendar map integration
- HubSpot API, GA4 Data API, FedEx Web Services API, CryptoCompare API, Instagram Graph API, TikTok API, Facebook API
05
Infrastructure & Cloud Operations
Hosting & DNS
- WPEngine: multi-site managed hosting, staging environments, Git push deployment, caching configuration diagnosis
- Kinsta: 504 timeout incident response, server reboot via hosting console, uptime management
- Cloudways: staging-to-production workflow, UpdraftPlus backup schedule management
- HostGator: dedicated server provisioning (cPanel/WHM), disk space monitoring, FTP credential management
- MX record configuration across all major email providers (Google Workspace, Microsoft 365, custom SMTP)
- DNS: CNAME, A record, domain forwarding, subdomain configuration; SSL/TLS certificate procurement and installation
Security Operations
- OSE Anti-Hacker monitoring and response — SQL injection triage (UNION SELECT patterns), directory traversal (JCE path traversal), User Agent probes
- Malware remediation: full incident response cycle (detection, removal, DNS repair, Google Search Console de-indexing recovery)
- .htaccess repair for Joomla security incident remediation and SEF URL restoration
- PCI compliance awareness in e-commerce payment gateway selection and pricing configuration
06
Business Consulting & Operations
Enterprise IT Solution Consulting
- RFP/RFQ/RFI authoring, management, and response — 350+ formal proposals with 65% win rate at IBM
- Contract negotiation: terms, conditions, subcontractor labor, OEM hardware/software, IBM delegation authority guidelines
- C-level executive relationship building and trust development across SMB through Fortune 500 and public sector
- SOX IT audit coordination and consultant documentation support; IBM legal engagement for contract risk elimination
Regulatory Compliance & Healthcare Operations
- HIPAA: managed patient data across 30,000+ records in retail pharmacy (Vons/Safeway, Osco Drugs); performed HIPAA compliance audits under Area Compliance Officer direction
- Enterprise healthcare delivery: Kaiser Permanente and City of Hope (institutional compliance protocols, IT security clearance, Brand Center standards)
- PCI: identified live McKissock CE Plus bait-and-switch pricing risk and escalated with specific PCI compliance framing before go-live
- GDPR, CCPA, and ADA/web accessibility: implemented compliance across 14-property Advertising Partners portfolio; responded to ADA lawsuit exposure assessment
Vendor, Project & Financial Management
- Directed four-person creative team (BlockchainIR); coordinated five simultaneous event vendor teams (The Vault 2025); managed five-person offshore developer team (Nethuesindia)
- Government procurement: City of LA RFQ, IMLS RFP, LA County BioMedTech, SBA Prime Contractor List, Broward County Expression of Interest
- Scope definition, specification writing, client training handoff, and post-delivery site stewardship (Versalift six-year retainer model)
- Retainer management, multi-tier A/R, international payment coordination (CLABE/SWIFT), budget justification and marketing ROI memos
07
Blockchain & Emerging Technology
Ethereum Archive Node Infrastructure
- Built and maintained full Ethereum mainnet archive nodes using both Reth and Erigon execution clients — local blockchain indexing, deterministic historical state queries, full transaction replay without third-party RPC dependency
- Configured execution-consensus client integration (engine API, JWT secret management); implemented OtterSync snapshot-based synchronization for accelerated bootstrap
- Tuned MDBX database configuration for large blockchain state datasets; diagnosed and resolved P2P networking and NAT configuration issues affecting peer connectivity
- Built JSON-RPC endpoints for internal blockchain data querying; implemented Linux systemd service management with automated restart/recovery for long-running node processes
On-Chain Streaming Analytics (DEX / DeFi)
- Streaming ingestion architecture for Ethereum DEX events (Python): block-by-block event processing with replay-safe watermark tracking in PostgreSQL
- Kafka producers streaming decoded Uniswap v2 and v3 swap events into partitioned topics; Kafka consumers transforming event streams for analytics ingestion
- ClickHouse Kafka engine tables for real-time event ingestion; materialized views transforming raw blockchain logs into analytics-ready datasets
- Hybrid Postgres + ClickHouse OLTP/OLAP architecture — PostgreSQL for operational state and watermark tracking, ClickHouse for high-throughput time-series analytical queries
- DeFi backtesting: deterministic DEX trade replay engines, AMM invariant mechanics modeling, OHLC price series generation from DEX swap events, market microstructure analysis tools
- Apache Airflow DAG-based workflow orchestration for multi-stage ingestion pipelines with retry strategies and automated scheduling
AI-Assisted Engineering & Blockchain Client Work
- LLM-assisted development workflows using ChatGPT for system architecture exploration and tradeoff analysis
- LLM extraction pipelines converting engineering conversations into structured project records; structured prompt templates for schema-compliant JSON/JSONL output
- Cryptocurrency data APIs: CryptoCompare, Nomics, JWT authentication patterns for crypto data applications
- Blockchain media and web infrastructure for BlocLeague, WealthMD, myblackblock.com
- Digital asset compliance: social media investment asset language legal risk identification and escalation
Platform & Tool Inventory
CRM & Marketing Automation
HubSpot · MailChimp · JustUno · Google Tag Manager · Google Analytics 4 · Yoast SEO · SEMrush · Google Search Console · Post SMTP · Fluent SMTP · SendGrid · Mailgun
CMS & Web Development
WordPress · Joomla (1.5, 1.7, 3.x) · Magento 1.7 CE · WooCommerce · osCommerce (v2.2–v2.3.1) · VirtueMart · Drupal (migration source) · Pantheon CI/CD · WPEngine · Kinsta · Cloudways
Frontend
JavaScript/jQuery · CSS/Bootstrap · HTML5 · slick.js · Avada · Divi · Elementor Pro · PhpStorm + XDEBUG
APIs & Integrations
Google Maps API · HubSpot API · GA4 Data API · FedEx Web Services · CryptoCompare API · Nomics API · Instagram Graph · TikTok API · Facebook API · StoneEdge OMS API
Infrastructure & Cloud
Microsoft Azure · AWS (EC2, Pinpoint) · HostGator (cPanel/WHM) · DNS management · SSL/TLS · FTP/SFTP
Blockchain & Data Engineering
Erigon · Reth · ClickHouse · Apache Kafka · Apache Airflow · PostgreSQL · Python · OtterSync · MDBX · JSON-RPC · ZenLedger · Helium/FreedomFi
AI/LLM Engineering
ChatGPT (AI-assisted development workflows) · Prompt engineering · LLM extraction pipelines · Structured output generation · AI-assisted documentation synthesis
Creative & Event
Adobe Illustrator · Adobe Photoshop · Bit.ly · Reverbnation · YouTube Studio · Meta Business Manager · LinkedIn Campaign Manager
See these capabilities in practice: