Gian McCoy

What a medical receptionist really costs vs an AI front desk

By Gian McCoy · Updated · 7 min read

Comparing medical receptionist cost vs virtual options starts with pay. The BLS national median for receptionists was $38,010 a year in May 2025.[1] Add payroll taxes, benefits, paid time off, training, and turnover, and that person still covers one shift. An AI receptionist covers every hour, billed by the vendor for platform and usage, plus consulting if you want help.

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How much does a medical receptionist cost in wages?

The U.S. Bureau of Labor Statistics (BLS) is the most reliable source for front desk pay. Its figures are national or regional, and they lag the market, so treat them as a floor and check local job postings too. Note the dates and whether each figure is a median or a mean.

Front desk pay from BLS, by survey date
Role and areaFigureSource date
Receptionists, national median$38,010 a year ($18.27 an hour)[1]May 2025
Medical secretaries and administrative assistants, national median$45,930 a year[2]May 2025
Receptionists in offices of physicians, national mean$37,860 a year[3]May 2023
Receptionists in offices of dentists, national mean$42,460 a year[3]May 2023
Receptionists and information clerks, California mean$42,920 a year[3]May 2023
Receptionists and information clerks, Los Angeles-Long Beach-Anaheim metro mean$40,850 a year[3]May 2023

For the cost of front desk staff in a dental office, the BLS mean for receptionists in offices of dentists was $42,460 in May 2023.[3] The May 2023 figures cover the broader category of receptionists and information clerks. A median is the middle value. A mean is the average, which high earners can pull up. The 2023 figures are also older, so current Southern California offers may be higher.

What is the fully loaded cost of a front desk employee?

The loaded cost is the salary plus everything else you pay to have that person at the desk. It is always more than the wage. The exact load depends on your benefits, your state and federal tax rates, and your payroll setup, so get the number from your payroll provider or accountant rather than a rule of thumb.

Worksheet: what does your front desk cost?

Fill in your own numbers
LineWhere to get itYour number
Annual wageYour offer or current pay
Employer taxes and insurancePayroll provider
BenefitsPayroll provider or benefits broker
Coverage for time off, lunch, and sick daysOvertime or temp invoices from last year
Recruiting and trainingHours spent on the last hire x the hourly cost of whoever did it
TurnoverHow often the role has been rehired, times the recruiting and training cost
Equipment and softwareYour IT and software invoices
Total loaded cost per yearSum of the lines above
Hours of phone coverage per yearScheduled hours minus lunch, breaks, and time off

Divide the total by the hours of phone coverage and you have your real cost per covered hour. Keep in mind that during those hours, the same person is also checking in patients and working insurance, so they cannot answer every call.

What does an AI front desk cost?

An AI receptionist set up and overseen by a consultant comes with two bills. The vendor charges for the platform and usage, and usage rises and falls with your call volume. The consultant charges for the setup work and ongoing monthly advice: customizing it for your practice, coordinating your phone carrier and IT provider, reviewing calls with you, and sending tuning requests to the vendor.

I do not publish a price list, because the total depends on your call volume, number of locations, phone system, and scheduling software. We go over both costs before you commit. The AI receptionist consulting page lists what the consulting includes and what the vendor handles.

When comparing an AI phone agent vs human receptionist cost, also count the staff time the AI still needs from you: reviewing handoffs, returning calls it routes to a person, and passing along changes to hours or providers. A DIY setup skips the consulting fee but moves the setup, vendor coordination, and troubleshooting onto your team.

How do coverage hours compare?

A person covers their shift, one call at a time. An AI receptionist covers every hour of the week and can take several calls at once. That difference is the mechanism behind most of the value.

Who answers when
TimeOne front desk personAI receptionist
Normal hours, one callAnswers, if not with a patientAnswers
Normal hours, two or more callsAnswers one. The rest wait or go to voicemailAnswers all of them
LunchCovered only if someone else is scheduledAnswers
Before opening and after closingVoicemailAnswers, books routine visits, routes urgent calls by your rules
Weekends and holidaysVoicemail or an answering serviceAnswers
Sick days and vacationsSomeone else covers, or calls go unansweredNo change

What the AI cannot do is greet the patient at the counter, calm a frightened caller the way a person can, or handle an unusual billing problem. The comparison of AI receptionists, answering services, and front desk staff covers where each one fits. If you only need a live person after hours, a traditional answering service may be enough. The HIPAA-compliant answering service page covers what makes any answering service safe for patient information.

Medical receptionist cost vs virtual receptionist: which is cheaper?

Per covered hour, it often is. As a replacement for your front desk, no, because the desk still needs a person for patients in the room. The honest comparison is the AI cost against the cost of the calls you are missing now.

Picture a two-dentist office in Long Beach thinking about a second front desk hire, mostly to catch phone overflow in the morning and at lunch. Before hiring, the manager fills in the worksheet above and pulls a month of call data. If most misses happen in a few predictable windows, AI coverage for those windows may cost less than a new salary. If the desk is also buried in check-ins and insurance, the office may need both.

Start with the guide to counting missed patient calls, which walks through estimating what those calls cost. If the real issue is that people keep leaving the job, read why you can’t keep a front desk person first. For most small practices, AI works best as a supplement for overflow and after hours, with your staff free to focus on the patients in front of them.

Frequently asked questions

How much does a medical receptionist make in California?

The BLS state figure cited here is from May 2023, when the mean wage for receptionists and information clerks in California was $42,920 a year.[3] Current local offers may be higher, so check recent postings in your area.

Is an AI receptionist cheaper than a human receptionist?

Per hour of phone coverage, it often is, because it covers nights, weekends, and lunch and can take several calls at once. It does not replace the in-person work of a front desk. Compare its cost against your missed-call cost, not against a full salary.

Why do you not publish AI receptionist prices?

The total depends on call volume, locations, your phone system, and your scheduling software, and the vendor bills platform usage that changes month to month. I go over the vendor’s costs and my consulting fee with you before you commit.

What should I add on top of a receptionist’s salary?

Employer payroll taxes, benefits, paid time off, recruiting, training, turnover, coverage for lunch and sick days, and equipment. Your payroll provider or accountant can give you the exact load for your practice.

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Gian McCoy · Hanshiro Inc.

Gian works with independent medical, dental, and specialty practices across Orange County, Los Angeles, the Inland Empire, and San Diego. He is a former PTCB Certified Pharmacy Technician who handled patient data under HIPAA, spent 20+ years in enterprise IT and marketing technology (IBM Global Services; contract work at Kaiser Permanente and City of Hope), and holds an MBA in Brand Management from Thunderbird. More about Gian

Sources

  1. 1.U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Receptionists.
  2. 2.U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Secretaries and Administrative Assistants.
  3. 3.U.S. Bureau of Labor Statistics. Occupational Employment and Wages, May 2023: Receptionists and Information Clerks (43-4171).
  4. 4.Medical Group Management Association. Stabilized but not solved: Staff turnover in 2026 (MGMA Stat) (2026-05-26).